Filed under: Deals, General Mills (GIS), Commodities, Agriculture
General Mills (GIS) is buying a 50% stake in Yoplait from PAI Partners for roughly $1.1 billion, Reuters reported Thursday, citing sources close to the deal.
The deal is a nice fit for both companies. Yoplait is second to Danone (DANOY) in the yogurt market. General Mills has the industry presence to promote the Yoplait brand, something that would benefit PAI.
For General Mills, Yoplait would add an another revenue stream to an already diversified conglomerate. Some of General Mills’ products include cereals, Haagen-Dazs ice cream, Green Giant vegetables and Progresso soup. The company has already been distributing Yoplait for 30 years, so the distribution network is already in place.
Continue reading General Mills Likes Yoplait So Much It’s Buying 50% of the Company
General Mills Likes Yoplait So Much It’s Buying 50% of the Company originally appeared on BloggingStocks on Fri, 18 Mar 2011 09:00:00 EST. Please see our terms for use of feeds.








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