P&G increases product weight to fight competition
Procter & Gamble (P&G) has increased the weight of its detergent, Tide Naturals, by as much as 25 per cent.
This has been done by the FMCG giant to answer back to its rival, HUL, which came up with the controversial ad campaign showing Rin, its detergent brand and Tide Naturals.
The weight increase would mean that 200 gms of Tide Natural, that was available for Rs. 10 will now give 250 gms for the same price.
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